Transform Lives and Landscapes
Fight Extreme Poverty of Today, as well as Climate Decline of Tomorrow
In recognition of a dual impact on global inequality and climate action, our ReWrite Our Story initiative is now formally listed as a UN 2030 Acceleration Action. Every $20 donated to the program is used to:
RELIEVE POVERTY – Fund one full day of work and fair income for people living in extreme poverty
RESTORE NATURE – Plant 45 mangroves on your behalf at a vital reforestation project in Africa
REMOVE CARBON – Sequester around 1 metric ton of CO2 during an average maturation period
REDUCE EMISSIONS – Encourage low-carbon lifestyle choices through our Sustainable Solutions series
Also, if you simply opt to donate $20 a month (or $240 a year), Purpose on the Planet will plant an additional 60 mangroves (for 600 in total), so that you can become “Climate Positive”, as a result of removing more CO2 from the air than the projected average US carbon footprint in 2024.
In all cases, you will be contributing to a 4-pronged climate change action plan that also works to impact 12 of the UN’s 2030 Global Goals, designed to “end poverty, protect the planet and ensure prosperity for current and future generations”. Join now or read on to learn more!
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”
Margaret Mead
An innovative program with a holistic solution for both people and planet
We focus our landscape restoration in Africa because of the same fundamental desire to maximize the human and climate action impact from our programs. Through our partnership with the Accelerated Restoration Collaborative (ARC), we are committed to developing effective and scalable solutions for the world’s cascading sociological and environmental issues. Since 2012, the leaders at ARC have pioneered a unique “Employ-to-Restore” structure, which is the transformative component that ensures our contributions directly address global inequality by providing sustainable livelihoods through environmental restoration for villagers living in extreme poverty.
As shown in our Nonprofit Impact Report, the conditions at our project site in Madagascar enable us to multiply several-fold the social and environmental benefits of every dollar committed, so we can fight extreme poverty at the same time we restore nature to capture carbon and enhance climate resilience. As a result, our ReWrite Our Story program is also formally listed by the UN as an SDG (Sustainable Development Goals) Acceleration Action.
Our Holistic 4-Part Theory of Change
Fighting extreme poverty of today, as well as climate decline of tomorrow
Choose the Change You Create
ReWrite Our Story provides an opportunity to participate in a holistic 4-part action strategy, that works to fight poverty today, protect the planet tomorrow, and transform land and lives forever at our dedicated reforestation location in Madagascar, the fourth largest island on earth. Every $20 donation that we receive is unequivocally applied to accomplish 4 meaningful outcomes:
RELIEVE POVERTY – Fund a day of fair wage employment in a country with the world’s third highest rate of extreme poverty
RESTORE NATURE – Plant 45 mangroves as part of reforestation efforts on an island where 90% of forests have been destroyed
REMOVE CARBON – Sequester around 1 metric ton of carbon dioxide during an average maturation period for mangroves
REDUCE EMISSIONS – Inform your future lifestyle choices through our Carbon-Literacy newsletter series, Sustainable Solutions
RELIEVE POVERTY
Fight poverty by creating sustainable livelihoods for vulnerable communities in Africa through a unique “Employ-to-Restore” program
REMOVE CARBON
Draw upon the natural super-powers of mangroves, which sequester carbon at a rate up to 5 times greater than a mature tropical forest.
RESTORE NATURE
Accelerate reforestation on an island that is being impacted by climate change and where 90% of primary forests have been destroyed
REDUCE EMISSIONS
Receive the latest insights on a carbon-sensitive lifestyle and circular approaches through our monthly Sustainable Solutions newsletters
Become a champion for Climate Positive living and human well-being for just $20 a month
become climate positive by creating employment to plant 600 mangroves
If you choose to contribute $20 a month (or $240 a year), Purpose on the Planet will plant an additional 60 mangroves for you, so that you can become Climate Positive, as a result of planting 600 trees and removing more carbon from the air than the 2024 average US carbon footprint of 13.9 metric tons! In total, your donation provides a 4-pronged climate change impact as well as creating 2 weeks of work and fair income for people living in extreme poverty, so you will not only offset your own annual carbon footprint but also create a personal ripple effect of positive change in 4 areas vital to the welfare of current and future generations.
Click here to become Climate Positive today! We’ll plant an extra 60 mangroves for you & you’ll impact all 4 areas below
Climate Action & Sustainability
RECLAIM 14 METRIC TONS OF CO2 BY PLANTING 600 TREES
When you commit to a $20 a month or $240 a year, Purpose on the Planet will plant an additional 60 trees on your behalf. After time of planting, a total of 600 mangroves will reclaim around 14 metric tons of carbon dioxide during a typical maturation period. You will therefore receive a digital Climate Positive confirmation conveying your carbon negative status, based on offsetting more CO2 than the average US footprint of 13.9 metric tons (as projected for 2024 by Statista).
At the same time that your donation is making this real difference removing existing carbon, it will also enable you to lower your own future emissions. Our informative Sustainable Solutions monthly series, which is made available to all of our Climate Positive donors, provides a personal road-map for creating a low-carbon lifestyle by reducing emissions from key carbon source areas, such as food, travel, energy and personal products.
Poverty & Food Insecurity
ADDRESS POVERTY THROUGH AN EMPLOY TO PLANT APPROACH
Aside from the carbon reduction benefits of planting trees at scale, your donations will also transform lives by providing livelihoods for those in extreme poverty in Africa—all through the breakthrough “Employ to Plant” philosophy. In fact, our standard Climate Positive membership creates 13 days of steady work and fair income for communities in Madagascar. This fourth largest island on earth has the third highest rate of extreme poverty globally and is now also enduring the world’s first climate induced famine.
Environmental & Wildlife Conservation
PROTECT THE PLANET IN MULTIPLE WAYS
Coastal wetlands like mangroves offer a range of global and local benefits for the planet. Most notably, mangroves store more carbon per unit area than any other ecosystem on Earth and studies suggest that mangrove forests store up to 10 times more carbon per hectare than terrestrial forests. This carbon-storing superpower makes mangroves a critical part of the solution to climate change. In addition to this exceptional level of carbon sequestration, mangroves also provide vital habitats for marine life, protect regions from hazards such as land erosion and storm surges, and offer cultural services for local communities through ecotourism and education.
Human Potential & Empowerment
IMPACT SOCIAL JUSTICE AND GLOBAL INEQUALITY
Since 1990, the poorest 50% of the world’s population have only generated 7% of total global emissions. These countries are now also the ones that are most vulnerable to the impacts of climate change, which creates a moral imperative for people in the developed world to help mitigate the worst impacts and support these threatened communities.
By supporting global reforestation, you will not only be taking action for social justice but also creating meaningful change for equity and empowerment around the world. For example, Employ to Plant programs have already provided 14,734 people with access to education. In addition, reforestation employees have helped start 491 micro-enterprises—many of them conferring leadership positions on women!
By-the-numbers transparency on how your donations are applied to fight extreme poverty & climate decline:
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funding to projects
Every dollar donated goes directly to fighting poverty, tackling climate change, and creating future prosperity for our world.
to plant 45 mangroves
Every $20 will plant 45 trees, create 1 day of fair wage employment and remove around 1 metric ton of CO2
to be climate positive
For $20 a month, you can also remove more CO2 than the 2024 average footprint of a US citizen and be Climate Positive this year
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Volunteer-Driven
Every member of our dedicated team of educators and non-profit professionals in the US works on a volunteer basis
Years of Operations
We’re a part of the Accelerated Restoration Collaborative, which has been transforming lives in Madagascar since 2012
local staff employed
Through the “Employ to Restore” program, we provide sustainable work and fair income in the village of Antsanitia, Madagascar.
trees planted monthly
Through donor support, over 100,000 mangroves have been planted every month at our project locations since 2021.
2030 UN global goals
Fight poverty today and protect the planet for us all tomorrow
One-Time or Monthly Donations
Give monthly & plant 60 extra trees
Impacts start at $10
Climate Positive
Plans for Individuals
Opt to be carbon negative this year
Only $20/month
Climate Positive
Plans for Families
For 2 or more family members
from $40/month
pRIVACY and SECURITY
Top 1% in Transparency
Our founders cover 100% of our general operating expenses with a very specific purpose: This means our donors confidently trust that 100% of every donation they make goes directly toward the environment and the positive humanitarian outcomes that our programs have been created to deliver.
The Platinum Seal of Transparency is a rating that puts Purpose on the Planet in the top 1% of charities nationally in terms of transparency and means that we have shared clear information with the public about our goals, strategies, capabilities, achievements and progress indicators.
Measurable Deliverables
Our program is structured around tangible and measurable result requirements that are rigorously maintained for every donor dollar received. Likewise, all of our donors are updated on the collective, documented progress toward stated program goals via our annual Impact Report.
To better understand the challenges our program addresses, as well as the benefits delivered on the ground, donors can expect to receive continuous insights and tips into the tangible (and “do-able”) ways they can contribute to more effectively ensure a prosperous future.
