Alleviating Poverty by Restoring Ecosystems
Reduce the effects of extreme poverty today & climate change tomorrow through a proven environmental approach
Our humanitarian and environmental nonprofit programs are built around a community-based “Recruit & Restore“ strategy, which provides work and income benefits for vulnerable villagers in Africa through large-scale tree planting and long-term forest conservation projects. Since 2012, this focus on Alleviating Poverty by Restoring Ecosystems at the biodiversity hotspots we support in Madagascar and Tanzania has served as a holistic solution for transforming a spiral of poverty-based decline into a virtuous cycle of positive progress for both people and planet.
Every $20 donated to our ReWrite Our Story initiative supports:
RELIEVING POVERTY – You will fund one full day of work and fair income for people living in extreme poverty
RESTORING NATURE – The work will plant and protect 45 mangroves or ficuses on your behalf at two project sites in Africa
REMOVING CO2 – This level of fresh planting sequesters around 1 metric ton of CO2 during a typical maturation period
REDUCING EMISSIONS – Become better informed on low-carbon lifestyle choices through our Sustainable Solutions series
Also, if you simply opt to donate $20 a month (or $240 a year), Purpose on the Planet will plant an additional 60 trees (for 600 in total), so that you can become “Climate Positive”, as a result of removing more CO2 from the air than the average US resident emits in a full year. In addition, you’ll be contributing to a 4-pronged climate action plan that also works to impact 12 of the world’s 2030 Sustainable Development Goals!
people & planet Solutions
4-in-1 climate action
current impact & outcomes
Nonprofit programs with a proven theory of change for both people and planet
We focus our landscape restoration in Africa because of the same fundamental desire to maximize the human and climate action impact from our programs. As a member of the Accelerated Restoration Collaborative (ARC), we are committed to developing effective and scalable solutions for the world’s cascading sociological and environmental issues. Since 2012, an innovative “Recruit & Restore” principle has been the transformative component that has ensured our contributions support improved livelihoods for villagers living in extreme poverty through tree planting, landscape restoration and forest conservation.
As shown in our 2025 Nonprofit Programs Impact Report, the conditions at the project locations we support in Madagascar and Tanzania enable us to multiply several-fold the social and environmental benefits of every dollar committed, so we can fight extreme poverty at the same time we restore nature to capture carbon and enhance climate resilience. As a result, our ReWrite Our Story program is also formally listed by the UN as an SDG (Sustainable Development Goals) Acceleration Action.
the rewrite our story program in 20 seconds!
relieving poverty by restoring nature since 2012
Community-based projects to avert the harshest impacts of extreme poverty today & climate change tomorrow
ReWrite Our Story provides an opportunity to participate in a holistic 4-part action strategy, that works to alleviate poverty today, protect the planet tomorrow, and transform land and lives at restoration locations in Antsanitia, Madagascar and at The Tuungane Project on Lake Tanganyika in Tanzania. Every $20 donation that we receive is unequivocally applied to accomplish 4 meaningful outcomes:
RELIEVING POVERTY – Fund a day of tangible work and income benefits for the local villagers in these regions of extreme poverty
RESTORING NATURE – Plant and protect 45 mangroves or ficuses as part of two vital restoration and conservation programs
REMOVING CO2 – Sequester around 1 metric ton of carbon dioxide during a typical period of maturation
REDUCING EMISSIONS – Inform your future lifestyle choices through our Carbon-Literacy newsletter series, Sustainable Solutions
RELIEVING POVERTY
Alleviate poverty by creating sustainable income for vulnerable communities in Africa through holistic “Recruit & Restore“ programs
REMOVING CO2
Better protection and restoration of African forest landscapes could reduce or remove 1 billion tonnes of CO2 annually
RESTORING NATURE
Africa has one-fifth of the planet’s remaining forests but is losing them faster than anywhere else on earth
REDUCING EMISSIONS
Receive the latest insights on a carbon-sensitive lifestyle and circular approaches through our monthly Sustainable Solutions newsletters
Offset a full year of CO2 and become Climate Positive for just $20 a month!
Climate Positive Carbon Footprint Offset Plan
If you choose to contribute $20 a month (or $240 a year), Purpose on the Planet will plant an additional 60 mangroves or ficuses for you, so that you can become Climate Positive, as a result of planting 600 trees and sequestering around 14 metric tons of carbon dioxide during typical maturation, which is more CO₂ than an average US resident will emit in 2026. In total, your donation provides a 4-pronged climate change impact as well as creating 2 weeks of work and fair income for people living in extreme poverty, so you will not only offset your own annual carbon footprint but also create a personal ripple effect of positive change in 4 areas vital to the welfare of current and future generations.
Join the Climate Positive Carbon Footprint Offset Plan to impact all 4 areas below!
Climate Action & Sustainability
RECLAIM 14 METRIC TONS OF CO2 BY PLANTING 600 TREES
When you commit to a $20 a month or $240 a year, Purpose on the Planet will plant an additional 60 trees on your behalf at no additional cost. During typical maturation at our planting locations, this total of 600 mangroves or ficuses will reclaim around 14 metric tons of carbon dioxide, which is more CO2 than an average US resident will emit in 2026 (as projected by Statista).
At the same time that your donation is making this real difference removing existing carbon, it will also enable you to lower your own future emissions. Our informative Sustainable Solutions monthly series, which is made available to all of our Climate Positive donors, provides a personal road-map for creating a low-carbon lifestyle by reducing emissions from key carbon source areas, such as food, travel, energy and personal products.
Poverty & Food Insecurity
ADDRESS POVERTY THROUGH AN EMPLOY-TO-RESTORE APPROACH
Aside from the carbon reduction benefits of planting trees at scale, your donation to our nonprofit programs will also transform lives by providing livelihoods for those in extreme poverty in Africa—all through the breakthrough “Employ-to-Restore” philosophy.
In fact, our standard Climate Positive membership creates 2 weeks of tangible work and income benefits for the communities we support in Antsanitia, Madagascar and at the Tuungane Project on Lake Tanganyika in Tanzania.
Environmental & Wildlife Conservation
PROTECT THE PLANET IN MULTIPLE WAYS
Coastal wetlands like mangroves offer a range of global and local benefits for the planet. Most notably, mangroves store more carbon per unit area than any other ecosystem on Earth and studies suggest that mangrove forests store up to 10 times more carbon per hectare than terrestrial forests. This carbon-storing superpower makes mangroves a critical part of the solution to climate change.
In addition to this exceptional level of carbon sequestration, mangroves also provide vital habitats for marine life, protect regions from hazards such as land erosion and storm surges, and offer cultural services for local communities through ecotourism and education.
Human Potential & Empowerment
IMPACT SOCIAL JUSTICE AND GLOBAL INEQUALITY
Since 1990, the poorest 50% of the world’s population have only generated 7% of total global emissions. These countries are now also the ones that are most vulnerable to the impacts of climate change, which creates a moral imperative for people in the developed world to help mitigate the worst impacts and support these threatened communities.
Your donations to our nonprofit programs support improved livelihoods and increased household income in the local community, and they do a lot more, too. Recent surveys of from our Tree Planting Associations report changes in:
- Ability to meet food needs
- Access to health services
- Access to grade schools
- Access to water sources
- Ability to pay off debts and even to start micro-enterprises
By-the-numbers transparency on how our nonprofit programs are alleviating poverty by restoring ecosystems:
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funding to projects
Every dollar donated goes directly to fighting poverty, tackling climate change, and creating future prosperity for our world.
for several direct impacts
Every $20 will plant 45 trees, create 1 day of work and income benefits, and remove around 1 metric ton of CO2 during maturation
to be climate positive
For $20 a month, you can be Climate Positive through planting 600 trees & removing more CO2 than an average US resident emits in 2025.
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Volunteer-Driven
Every member of our dedicated team of educators and non-profit professionals in the US works on an unpaid, volunteer basis
Years of Operations
The project locations that we support in Madagascar and Tanzania have both been transforming landscapes and lives since 2012
Community Members
Through “Recruit & Restore” programs, we’re now improving livelihoods for over 50 community members living in extreme poverty
trees planted monthly
Through generous donor support, over 7,000 trees are being planted every month at our project locations in Madagascar & Tanzania
2030 UN global goals
Three Ways to Support Our Humanitarian & Environmental Nonprofit Programs
Offer Work & Income by Restoring Ecosystems
Give monthly & we’ll plant 60 extra trees
Impacts start at $10
Support 12 of the UN’s 2030 Global Goals
We share monthly insights on your impact
Impacts Start at $20
Be Climate Positive by Removing CO2
Economically offset your CO2 footprint
Only $20/month
DAF Donations: Learn More About Using Donor-Advised Funds to Make a DAF Donation or Nonprofit Grant in Four Simple Clicks
pRIVACY and SECURITY
Top 1% in Transparency
Our founders cover 100% of our general operating expenses with a very specific purpose: This means our donors confidently trust that 100% of every donation they make goes directly toward the environment and the positive humanitarian outcomes that our nonprofit programs have been created to deliver.
The Platinum Seal of Transparency is a rating that puts Purpose on the Planet in the top 1% of charities nationally in terms of transparency. It means that we have shared clear information with the public about our goals, strategies, capabilities, achievements and progress indicators for our nonprofit programs.
Measurable Deliverables
Our program is structured around tangible and measurable result requirements that are rigorously maintained for every donor dollar received. Likewise, all of our donors are updated on the collective, documented progress toward stated program goals via our annual Nonprofit Programs Impact Report.
To better understand the challenges our work addresses, as well as the benefits delivered on the ground by our nonprofit programs, donors can expect to receive continuous insights and tips into the tangible (and “do-able”) ways they can contribute to more effectively ensure a prosperous future.
