People & Planet: A
Win-Win Solution

Fighting Poverty & Climate Change

In recognition of a dual impact on global inequality and climate action, our ReWrite Our Story initiative is now formally listed as a UN 2030 Acceleration Action. Every $20 donated to the program is used to:

RELIEVE POVERTY – Fund one full day of work and fair income for people living in extreme poverty
RESTORE NATURE – Plant 100 mangroves on your behalf at a vital reforestation project in Africa
REMOVE CARBON – Sequester around 1 ton of CO2 for you in a typical 12 months after time of planting
REDUCE EMISSIONS – Encourage low carbon lifestyle choices through our Sustainable Solutions series

Also, if you simply opt to donate $20 a month (or $240 a year), Purpose on the Planet will plant an additional 100 mangroves (for 1300 in total), so that you can become “Climate Positive”, as a result of removing in a year around 10% more CO2 from the air than the average US carbon footprint!

In all cases, you will be contributing to a 3-pronged climate change action plan that also works to impact 12 of the UN’s 2030 Global Goals, designed to “end poverty, protect the planet and ensure prosperity for current and future generations”. Join now or read on to learn more!

“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”
Margaret Mead

Lowest possible cost for  greatest positive impact for both people and planet

Purpose on the Planet is an approved 501(c)3 organization and one of a small number of non-profits where 100% of our team works on a volunteer basis. This means you can be confident your charitable contribution—100% of it—directly supports our mission. We focus our reforestation in Africa because of the same fundamental desire to maximize the human and climate action impact from our donations. As this video shows, the conditions at our project location in Madagascar enables us to multiply several-fold the social and environmental benefits of every dollar committed, so we can alleviate poverty at the same time we increase the volume of CO2 removed from the atmosphere.

The ReWrite Our Story program is now formally listed by the UN as an SDG (Sustainable Development Goals) Acceleration Action. Our global planting partner, Eden Reforestation Projects, is also recognized by the UN as one of its partnership programs and also has the GuideStar Platinum Seal, the highest level that can be awarded for operational accountability and transparency. Since 2005, Eden has pioneered a unique “Employ to Plant” methodology, which is the transformative component that ensures all of our contributions address global inequality by providing sustainable livelihoods for villagers living in extreme poverty.


Every $20 has a dual human & climate impact

the power of an “employ to plant” approach

Choose the Change You Create   

ReWrite Our Story provides an opportunity to participate in a holistic 4-part action strategy, that works to fight poverty today, protect the planet tomorrow, and transform land and lives forever at our dedicated reforestation location in Madagascar, the fourth largest island on earth. Every $20 donation that we receive is uneqivocally applied to accomplish 4 meaningful outcomes:

RELIEVE POVERTY – Fund a day of fair wage employment in a country with the world’s third highest rate of extreme poverty
RESTORE NATURE – Plant 100 mangroves as part of reforestation efforts on an island where 90% of forests have been destroyed
REMOVE CARBON – Sequester around 1 metric ton of carbon dioxide in a typical 12 months after time of planting
REDUCE EMISSIONS – Inform your future lifestyle choices through our Carbon-Literacy newsletter series, Sustainable Solutions 


Fight poverty by creating sustainable livelihoods for vulnerable communities in Africa through our unique “Employ to Plant” program


Draw upon the natural super-powers of mangroves, which sequester carbon at a rate 2-5 greater than a mature tropical forest.


Accelerate reforestation on an island that is being impacted by climate change and where 90% of primary forests have been destroyed


Receive the latest insights on a carbon-sensitive lifestyle and circular approaches through our monthly Sustainable Solutions newsletters

Become a champion for Climate Positive living and human well-being for just $20 a month

If you choose to contribute $20 a month (or $240 a year), Purpose on the Planet will plant an additional 100 trees for you, so that you can become Climate Positive as a result of planting 1300 trees and removing in a year around 10% more carbon from the air than the average US carbon footprint! In total, your donation provides a 3-pronged climate change impact as well as creating 13 days of work and fair income for people living in extreme poverty, so you will not only offset your own annual carbon footprint but also promote positive change in 4 highly meaningful ways!

Initiate Climate Action

When you commit to a $20 a month or $240 a year,
Purpose on the Planet will plant an additional 100 trees on your behalf. In a typical 12 months after time of planting. a total of 1300 mangroves will reclaim around 16 metric tons of carbon dioxide. You will therefore receive a digital Climate Positive confirmation conveying your carbon negative status for the year, based on offsetting 10% more than the average US footprint of 14.5 metric tons (as calculated for 2022 by Statista).

Influence Inequality

Aside from the carbon reduction benefits of planting trees at scale, your donations will also transform lives by providing livelihoods for those in extreme poverty in Africa—all through the breakthrough “Employ to Plant” philosophy. In fact, our standard Climate Positive membership creates 13 days of steady work and fair income for communities in Madagascar.  This fourth largest island on earth has the third highest rate of extreme poverty globally and is now also enduring the world’s first climate induced famine.

Inform Yourself

Our monthly newsletter series, Sustainable Solutions, offers a holistic approach to achieving a sustainable world by offering you the latest thinking and actionable lifestyle insights. With an engaging blend of targeted articles, Adapt & Adopt videos, and our interactive Race Against Time Quick Quizzes, this easily-digested series is designed to provide you with thoughtful insights to ensure you are best placed and properly informed to do your personal part in creating a better future for us all.

Some of the themes covered in the first year of the Sustainable Solutions series include:

Acclimatize to Climate Change – What are the 3 key actions that we should all focus on to reach Net Zero? Test your own knowledge of carbon sources and sinks and the climate challenge as a whole in our Global Warming: Race Against Time Quick Quiz. See the video summary of the Top Ten Innovation Initiatives that would accelerate our ability to reach Drawdown Point.

Visualize The Invisible – Measure your own carbon footprint, take the Quick Quiz on the sources of greenhouse gases and take a Worldwide Whirlwind video trip to discover the top 10 carbon emitting countries.

The World’s Most Important “To-Do” List What is Sustainability and how well are we doing at present? Do a Race Against Time on the road-map laid out by the U.N. in the 17 Global Goals and see the Adapt & Adopt video introduction to the 10 First Steps for a Sustainable Lifestyle.

Madagascar Magnified Discover more about Plant Trees – Save Lives and the human impact of Employ to Plant programs in Africa.

Some Food Facts That Are Tough to Swallow! A holistic view of food waste and dietary habits that will serve as an action plan for reducing your own carbon footprint through this one significant area alone.

Reimagining Our “Take, Make, Waste” World Innovative insights into the global effort to transition from a linear to circular economy and how fresh thinking around our finite resources could transform society and our future world.Become Climate Positive Through Sustainable Development Goals 4, 10, 12

Inspire Others

In total, every ReWrite Our Story membership contributes directly to 12 of the 2030 Global Goals outlined by the United Nations as critical to a prosperous, sustainable future for us all:

Poverty and Food Insecurity (Sustainability Goals 1, 2, 3, 4)
Human Potential and Empowerment (Goals 6, 8,10,12)
Environmental and Wildlife Conservation (Goals 11, 13, 14 and 15)

We encourage you to share your impact, along with the engaging videos and Quick Quiz: Race Against Time!” challenges provided in our Sustainable Solutions series, with friends, colleagues and family members as a further way to expand our community of individuals working to create a more sustainable and equitable future for all.

Impact 12 of the Sustainable Development Goals

By-the-numbers transparency on how your donations are applied to fight poverty and combat climate change! 


funding to projects

Every dollar donated goes directly to fighting poverty, tackling climate change, and creating future prosperity for our world.

trees funded in 2022

This year alone, with the support of our generous donors we have already funded the planting of more than 75,000 mangroves

Years of employment

Through the unique “Employ to Plant” program, we have already provided 2 years of work and income to communities-in-need


2030 UN global goals

ReWrite Our Story contributes to 70% of the Global Goals that are seen as critical to a prosperous, sustainable future for us all



Every member of our dedicated team of educators and non-profit professionals works on a volunteer basis

to plant 100 trees

Every $20 will plant 100 trees,  create 1 day of fair wage employment and remove around 1 ton of CO2 in a year

to be climate positive

For $20 a month, you can remove 10% more carbon than the average footprint of a US citizen and be Climate Positive this year

Years of Operations

Our partner, Eden Projects, has been “Planting Trees and Saving Lives in our chosen location of Madagascar since 2005

Fight poverty today and protect the planet for us all tomorrow

One-Time or Monthly Donations
From just $50 (or $10/month)

(OR $50 FOR 250 TREES)

Climate Positive
Plans for Individuals

Higher personal offsets available 

from $20/month
(or $240/year)

Climate Positive
Plans for Families

For 2 or more family members

from $40/month
(or $480/year)

Low Cost - High Impact
Through the dedication of our volunteer team and diligent management of our expenses, we are proud to contain the annual overhead for all activities to below $25,000 a year.  This disciplined approach to all day-to-day operations serves as an unqualified assurance that we secure the strongest impact from every single dollar donated.  We project the breakdown of expenses in 2022 to be: office supplies, rent and utilities (45%); software licenses and IT licenses (25%); outsourced digital marketing services (30%) and; accounting and insurance requirements (20%).
How Donations Are Used
The first 80% of donations received are immediately allocated to the specific tree planting requirements and carbon removal commitments that we provide for each of our donor members.  The balance of 20% is attributed to our operating budget, which directly facilitates the supplemental range of services and educational activities associated with the ReWrite Our Story program, as well as liaison and documentation requirements for our donors and non-profit partners.
Purpose on the Planet
Purpose on the Planet

2022 Impact: Over 75,000 Trees & 2 Years of Livelihood for Families in Africa