Finding Purpose
how to reduce poverty and Mitigate climate change by restoring nature
Meet Our Founders, Genevieve & Peter
We need not wait to see what others do.
Mahatma Gandhi
Like many of you, the global pandemic forced a pause in our frenzied pattern of personal and professional activities in the past few years. And as important, it also brought us face to face with poignant reminders of all we hold precious in life. It was this life-changing combination that served to reignite a long-held desire we shared: to make a more significant impact on our world than we’d been able to accomplish through our limited local efforts. It was the impetus we needed launch to Purpose on the Planet.
A global roadmap and a collective call to action
After more than three decades’ work with academic institutions, educational organizations, and non-profits in both the US and Europe, we had amassed many relevant and important life lessons. Through our international service-learning projects and Carbon Literacy Certification efforts, we also gained exposure to the UN 2030 Global Goals, adopted by all member states in 2015. These 17 Sustainable Development areas offer a roadmap for a better world, and they spotlight the urgent need for innovative solutions within today’s inter-connected global community.
Moreover, they send a clarion call for each and every one of us to take action—whenever and wherever we can in our daily lives—to play our personal parts in “fighting poverty, mitigating climate change, and ensuring prosperity for current and future generations.”
Mitigate climate change by alleviating poverty
So, this was the broader context for aspiring “to develop effective and economical solutions for the world’s cascading sociological and environmental issues.” The simple logic in the adjoining statement from The Nature Conservancy then aptly outlines the holistic vision that now serves as the daily inspiration for our programs in Africa.
As a member of the Accelerated Restoration Collaborative (ARC), we have adopted an innovative “Employ-to-Restore” philosophy as the central element for our donor contributions to provide work and income benefits for villagers living in extreme poverty through tree planting, landscape restoration and forest conservation.
In July 2022, our “ReWrite Our Story” was recognized with its own listing on the United Nations’ Partnership Platform as SDG Acceleration Action 47972. In 2024, through the generous support of so many (in 5 countries & 18 US states), we were delighted to be able to be able to exceed the total number of days of work and income that had been created in both 2022 & 2023 combined!
Africa has one-fifth of the planet’s remaining forests but is losing them faster than anywhere else. Better protection and restoration of these forest landscapes could reduce or remove 1 billion tonnes of CO2 annually while helping hundreds of thousands of Africans earn a better living.
THE NATURE CONSERVANCY
Relieve Poverty by Restoring Nature
As we head into 2025, the “ReWrite Our Story” program now offers the ability for donors to offset their carbon footprint through a 4-in-1 climate change action plan, which supports improved livelihoods for vulnerable communities in extreme poverty, as they plant and steward vibrant new forests in both Madagascar and Tanzania. All elements combined, we – and everyone in our donor community – are also able to impact 12 of the UN’s 2030 Sustainable Development Goals.
founder-funded for maximum program impact
Here’s how we provide the most benefit for people and planet at lowest possible cost
So, every $20 donated will unequivocally be used to:
- Plant 45 trees (per donor) to remove an estimated 1 metric tons of CO2 on your behalf
- Create one day of fair wage employment for under-served communities in extreme poverty in Africa
- Empower you to reduce your own emissions and rethink your Take-Make-Waste consumption choices through the 12 modules of our carbon-literacy certified series, “Sustainable Solutions”.
Also, if you choose to contribute $20 a month (or $240 a year), Purpose on the Planet will plant an additional 60 trees for you, so that can become Climate Positive as a result of planting a total of 600 mangroves and removing more CO2 from the air than the 2024 average US carbon footprint!
how to make a difference globally and locally
Monthly Insights on How You’re Changing the World!
Starting with No Poverty (SDG #1), all the way to Life on Land (SDG #15), each monthly installment focuses on a specific UN goal that our program impacts. This thematic view allows us to share more detail with you on our work, plus the context that explains why it matters.
In addition, we supplement these global insights each month with practical insights on how you can modify your at-home lifestyle to positively impact the same Global Goal on your local level too…simply by adopting more sustainable family practices! Drawing on our own Carbon Literacy Certification, we’ll share daily habits and choices you can make, so your family becomes part of the solution: You’ll get a holistic view of the latest sustainability trends and initiatives in several practical topics, ranging from biodiversity and renewable energy sources, to best practices for reducing food waste and home energy consumption.
If you’re a parent or grandparent, you know the personal anguish you’d feel for your children if they were to realize tomorrow that we did not do our best today to provide them with a healthy planet and equal opportunities to achieve their dreams. That responsibility is what lies at the very heart of our mission: To provide other like-minded people, who want to do more, with practical and affordable means to have a local and global impact on the environmental and humanitarian issues of our age.
We are looking to harness the collective power of Next Generation Global Citizens to:
- Relieve families and restore nature in Africa
- Remove CO2 overseas and reduce emissions at home to protect the planet as a whole
- Rethink “take-make-waste” consumption in the US to help end poverty and ensure prosperity for current and future generations.
We do hope you will join us.
Genevieve and Peter Adams
Founders, Purpose on the Planet
We Can ReWrite Our Story!
Create Work & Income by Restoring Nature
Give monthly & we’ll plant 60 extra trees
Impacts start at $10
Support 12 of the UN’s 2030 Global Goals
We share monthly insights on your impact
Impacts Start at $20
Be Climate Positive by Removing CO2
Economically offset your CO2 footprint
Only $20/month
pRIVACY and SECURITY
Complete Transparency
Our founders cover 100% of our general operating expenses with a very specific purpose: This means our donors confidently trust that 100% of every donation they make goes directly toward the environment and the positive humanitarian outcomes that our programs have been created to deliver.
The Platinum Seal of Transparency is a rating that puts Purpose on the Planet in the top 1% of charities nationally in terms of transparency and means that we have shared clear information with the public about our goals, strategies, capabilities, achievements and progress indicators.
Measurable Deliverables
Our programs are structured around measurable result requirements that are carefully implemented and reconfirmed for every donor dollar taken in. Likewise, all of our donors are updated on the collective, documented progress toward stated program goals via our annual Impact Report.
To better understand the challenges our program addresses, as well as the benefits delivered on the ground, donors can expect to receive continuous insights and tips into the tangible (and “do-able”) ways they can contribute to more effectively ensure a prosperous future.
