Finding Purpose
How to mitigate climate change by alleviating extreme poverty
Our Founders, Genevieve & Peter
We need not wait to see what others do.
Mahatma Gandhi
Like many of you, the global pandemic forced a pause in our frenzied pattern of personal and professional activities in the past few years. And as important, it also brought us face to face with poignant reminders of all we hold precious in life. It was this life-changing combination that served to reignite a long-held desire we shared: to make a more significant impact on our world than we’d been able to accomplish through our limited local efforts. It was the impetus we needed launch to Purpose on the Planet.
A global roadmap and a
collective call to action
After more than three decades’ work with academic institutions, educational organizations, and non-profits in both the US and Europe, we had amassed many relevant and important life lessons. Through our international service-learning projects and Carbon Literacy Certification efforts, we also gained exposure to the UN 2030 Global Goals, adopted by all member states in 2015. These 17 Sustainable Development areas offer a roadmap for a better world, and they spotlight the urgent need for innovative solutions within today’s inter-connected global community. Moreover, they send a clarion call for each and every one of us to take action—whenever and wherever we can in our daily lives—to play our personal parts in “fighting poverty, mitigating climate change, and ensuring prosperity for current and future generations.”
Mitigate climate change by alleviating poverty
Our goal was to facilitate practical and affordable ways for everyday people and families to impact urgent environmental and humanitarian situations. To achieve it, we chose to partner with a UN-recognized project organization dedicated to global reforestation. The “mechanism” behind this solution lay in a powerful idea: the extraordinary ability of mangrove trees to capture harmful carbon from the environment, complemented by a concrete way for indigenous global cultures to support themselves and their families by planting trees—and thus delivering a transformative social impact.
relieve poverty ∙ restore nature
remove carbon ∙ reduce emissions
Today, our “ReWrite Our Story” program offers the ability to offset our carbon footprint through African reforestation, while also providing sustainable livelihoods for communities in extreme poverty as they plant and steward vibrant new forests. In July 2022, our initiative was also recognized with its own listing on the United Nations’ Partnership Platform as SDG Acceleration Action 47972.
Protecting Nature – Preserving Lives
Lowest possible cost for strongest possible benefit for people and planet
Every $20 donated will unequivocally be used to:
- Plant 45 trees (per donor) to remove an estimated 1 metric tons of CO2 on your behalf
- Create one day of fair wage employment for under-served communities in extreme poverty in Africa
- Empower you to reduce your own emissions and rethink your Take-Make-Waste consumption choices through the 12 modules of our carbon-literacy certified series, “Sustainable Solutions”.
Also, if you choose to contribute $20 a month (or $240 a year), Purpose on the Planet will plant an additional 60 trees for you, so that can become Climate Positive as a result of planting a total of 600 mangroves and removing more CO2 from the air than the 2024 average US carbon footprint!
Maximum impact for urgent current needs
Global warming, extreme poverty, and food insecurity are critical challenges requiring urgent response. In addition, the unfortunate reality is that climate change currently poses the greatest threat to non-developed countries, who have contributed the least to creating this crisis. In fact, several East African countries are already enduring the world’s first climate-induced droughts and famines, with some 20 million people likely to be exposed to food insecurity and hunger over the coming decade.
Impact 12 un Sustainable development goals
This is why we focus our reforestation efforts in Africa. The environmental and economic conditions of this location enable us to multiply several-fold the positive benefits of every dollar committed to the program: We can alleviate poverty at the same time we increase the volume of CO2 removed from the atmosphere. All elements combined, we are able to impact 12 of the UN’s 2030 Sustainable Development Goals.
Protect our most vulnerable populations
Be part of a holistic local and global approach
If you’re a parent or grandparent, you know the personal anguish you’d feel for your children if they were to realize tomorrow that we did not do our best today to provide them with a healthy planet and equal opportunities to achieve their dreams. That responsibility is what gave birth to our mission: To provide other like-minded people, who want to do more, with practical and affordable means to have a local and global impact on the environmental and humanitarian issues of our age.
We are looking to harness the collective power of Next Generation Global Citizens to:
- Remove CO2 overseas and reduce emissions at home to protect the planet as a whole
- Relieve families and restore nature in Africa
- Rethink “take-make-waste” consumption in the US to help end poverty and ensure prosperity for current and future generations.
We do hope you will join us.
Genevieve and Peter Adams
Founders, Purpose on the Planet
We Can ReWrite Our Story!
Protect Nature & Preserve Lives
Give monthly & plant 60 extra trees
From just $10
Blue Carbon Climate
Positive Program
Opt to be carbon negative this year
From $20/month
Families Can Also
Be Climate Positive
For 2 or more family members
From $40/month
pRIVACY and SECURITY
Complete Transparency
Our founders cover 100% of our general operating expenses with a very specific purpose: This means our donors confidently trust that 100% of every donation they make goes directly toward the environment and the positive humanitarian outcomes that our programs have been created to deliver.
The Platinum Seal of Transparency is a rating that puts Purpose on the Planet in the top 1% of charities nationally in terms of transparency and means that we have shared clear information with the public about our goals, strategies, capabilities, achievements and progress indicators.
Measurable Deliverables
Our programs are structured around measurable result requirements that are carefully implemented and reconfirmed for every donor dollar taken in. Likewise, all of our donors are updated on the collective, documented progress toward stated program goals via our annual Impact Report.
To better understand the challenges our program addresses, as well as the benefits delivered on the ground, donors can expect to receive continuous insights and tips into the tangible (and “do-able”) ways they can contribute to more effectively ensure a prosperous future.
